Local Scene: Santa’s Landing Spot

Local Scene: Santa’s Landing Spot


The image of Santa Claus joyfully greeting wide-eyed children at the mall near a giant Christmas tree will likely endure for centuries to come. After all, the scene itself is a tradition.

Even if you do not believe in Santa, or in Christmas for that matter, there is something undeniably magical about the innocent, absolutely soaring joy on the face of children as they behold the loving, grandfather-like man sitting amongst mysterious treasures, exhilarating lights and colors.

As tourists, we return to the same favorite spots, cafés and local establishments that embody the charm and atmosphere we so long to reconnect with. As residents, we return to these same places week after week and year after year. They are landmarks; as much a part of our living environment as our own homes. We know what to expect. This is precisely why we return.

On Saturday, December 11th, Santa arrives at his favorite Stowe spot, Stowe Mercantile.  From noon until 3:00, he will take his usual seat next to the pot belly stove. The natural charm of the Vermont country store is carefully preserved here, amidst the diligently selected gifts and fashions. It is the perfect setting for Santa to feel right at home and for experiencing the wonder of the season.

Marc Sherman, owner and founder of Stowe Mercantile, believes that his customers’ shopping experience should be fun and memorable. “This is achieved by us delivering superior guest service and offering unique and high value products in an exciting retail environment”, says Marc.

In the tradition of the true country store, Marc insists on impeccable guest service. According to the Stowe Mercantile Staff Handbook, which Marc openly shares on the store’s website, “Great Service is being aware of every guest in the store all the time and being prepared to assist them in any manner that makes their shopping experience fun, pleasant and memorable.” Two of the many ways Marks’ staff is expected to accomplish this stand out and seem to be the backbone of Stowe Mercantile’s unique atmosphere: Greeting every person and making every guest smile.

In addition to this, many of the great food lines, jewelry and wooden ware you will find here are produced in Vermont and neighboring New England states. Whether you walk in from the parking area to discover the mesmerizing old-fashioned candy bar display or down the stairs from the Main entry to gradually take in the elegantly displayed gift, food and clothing items, you will be charmed. You might even suddenly experience a burst of creative energy and giving spirit.

A photo with Santa in a VT country store is a perfect way to create lasting memories. Children can also write to Santa. He will have their letters on hand to discuss with them on the 11th. For every child that visits Santa, Stowe Mercantile donates $10.00 to the Lamoille Community Food Shelf. Children can write to Santa here:  Santa Claus, North Pole, c/o Stowe Mercantile, PO Box 358, Stowe, Vermont 05672.

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