What Are You Selling?

What Are You Selling?


If you happened to read my previous article, you might not be surprised to see home buyers show up at your door scrapbook in hand. How can you be certain that your home matches their vision?

A gazillion factors come into play. The person who buys your home lands at your door due to an unforeseeable chain reaction of dreams and decisions. You cannot possibly control every factor, but you can control your home selling experience so it is thoughtfully designed.

1- Know your product. “What are you putting on the market?” asks Real Estate guru and FrontDoor Insider Tara-Nicholle Nelson. “You get to choose what you are putting on the market: A contractor’s special, a cosmetic fixer or a Pottery Barn-chic casa in move-in condition.” Here are the simple rules she recommends when deciding whether your home requires a little TLC or it is appropriate as is.

  • If your home is in really bad shape, it’s probably not cost or time-effective to fix it for sale.
  • If it has one major issue that you can afford to fix, like replacing the roof or the rotten windows, it is worth the effort.
  • If your home has lots of little handyman projects that need to be fixed, get them done.

“Homes that are ‘almost there’ are the easiest ones to get some big upside out of a good sprucing up”, adds Tara-Nicolle. And you do not have to make these decisions alone. Include your Realtor and make sure you coordinate your home improvements with his or her selling strategy. This will affect how you price and market your property.

2- Put on the right price tag. Think of your own shopping experience. At times, you may feel a great deal of abundance in your life and you spend a bit more. At other times, things are a bit tighter and you are more cautious. In the end, when you need something, your purchasing decision usually depends on a good price to value ratio, does it not?

“Everyone wants a deal,” says Tara-Nicolle, and “a bargain-priced product catches your eye much more quickly than a regular priced product.” How much would you be willing to pay for your current home? You will get more buyers and maybe even multiple offers if your price tag reflects a better than just good value. The dynamic balance between price tag and the condition of your home determines its value.

3- Be an active observer. Remember this: Your house is YOUR product. Go online, leaf through the local newspapers and keep an eye on how your property is represented. You have selected a smart Real Estate agent with a good track record. You can be assured that this person is ready and willing to work with you every step of the way.

The market may slow down. It may crash, momentarily, and then pick up again. You can be certain of one thing: It is constantly in motion. You can be certain of another thing: In any market, good or bad, strategy is the best response; the only one that aligns your goals with positive motion.

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